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This article is a must read for the small business owner or self-employed consumer who is tasked with purchasing their own health insurance policy. It offers great insight on how to achieve balance between four important variables that affect plan price and quality. It also includes a list of 10 key questions that business owners should know about their current health insurance policy, but often don’t. It also offers tips on how to find a reputable health insurance agent and advice on how to avoid falling prey to an insurance scam.