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Home | Business | Branding | Reinventing Velcro: ...

Reinventing Velcro: The Importance of Brand Simplicity

Submitted by admin on 2005-10-05 and viewed 498 times.
Total Word Count: 836   
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For those who think price and service are the only differentiating factors for their brands: this article is for you. Ever wondered why the simple elegance of Apple Computer lures millions of people into Apple Stores? Or perhaps why people are at such high risk for switching banks? The answer is simple. Literally.